Portfolio & Case Studies

Every project below started with research and was measured after launch. Client names shown with permission; detailed decks available on request.

Fintech SaaS

FinFlow Dashboard

Problem: New users abandoned onboarding at 62%. Research found the dashboard answered questions users were not asking.

Result: +38% activation, support questions down 27%.

Healthcare

Problem: A 9-step booking flow lost patients on slow connections and small screens.

Result: Booking completion 41% → 79% after a 3-step redesign.

E-Commerce

Problem: Hidden delivery costs appeared only at the final step.

Result: Abandonment down 22% with upfront costs and honest progress.

EdTech

Problem: Four squads shipped four visual languages; users felt it was four products.

Result: One design system, adopted by all squads in 10 weeks.

Travel

Problem: Interrupted sessions (calls, tunnels, airports) lost entire itineraries.

Result: Autosave + resume lifted rebooking by 31%.

LegalTech SaaS

Problem: Powerful features buried under a navigation nobody understood.

Result: Navigation support tickets fell 54%.